As Connected TV viewership and streaming video consumption continues to rise, Connected TV advertising has emerged as a powerful and effective channel for reaching and resonating with a new generation of consumers. Media Pulse’s core Connected TV advertising solution connects brands with viewers who are more receptive to ads in a Connected TV environment and more likely to consume content to completion, ensuring ads are seen.
15, 30, 60, or 90 second assets
Delivered via Connected TV Devices and Smart TVs
Audience Targeting on hyperlocal scale, from province/state to city to postal code level, utilizing both 1st and 3rd party data
Contextual Targeting across multiple genres – Entertainment, Lifestyle, Sports, Kids & Family
Brands seeking to develop deeper connections with Connected TV viewers can utilize Media Pulse’s Advanced Connected TV solutions to drive greater engagement and spur immediate action and response. Advanced Connected TV creates more memorable interactive experiences for the viewer as well as measurable, business-impacting campaigns for brands.
High Impact Canvas or Overlay Units to make Connected TV assets more visually impactful
QR Code Units to drive viewers to a target destination via their mobile device and compel a specific, measurable viewer action
Interactive Product and Video Galleries that build greater interest and engagement by showcasing additional products, features, or brand assets
Dynamic Locator and Messaging that encourages foot traffic for retail and brick & mortar advertisers by dynamically showcasing closest store locations and delivering to the viewer uniquely target messages based on any number of key triggers
TV-2-Mobile SMS to create incentivized calls to action via a one-time, opt-in text for delivery of exclusive offers, coupons, and more
Trivia and Surveys that gather key audience feedback and data to garner deeper insights about your brand